ESTRATEGIAS DIGITALES PARA LA COMERCIALIZACIÓN DE PRODUCTOS ARTESANALES Y NATURALES DE LA ASOCIACIÓN RUKU KAWSAY, CANTÓN ARCHIDONA, PROVINCIA DE NAPO.

Abstract

The purpose of this project is to develop digital strategies for the commercialization of artisanal and natural products from the Ruku Kawsay Association, located in the Archidona canton, Napo province. In a market where digitalization is key to growth, it is essential to adopt innovative tools and techniques that increase the visibility and positioning of the products, connecting with consumers interested in sustainable and traditional goods. The methodology includes a detailed market analysis, the identification of suitable digital platforms, and the design of effective social media campaigns. A practical approach is proposed, based on the creation of attractive content, the optimization of online sales channels, and the implementation of digital marketing strategies that enhance customer reach and loyalty. This project aims to strengthen the association’s digital presence, boost its sales, and promote the appreciation of artisanal and natural production within a fair and sustainable trade context.