ANÁLISIS DEL CLIMA LABORAL EN LA MATRIZ DE LA EMPRESA AMMAZONTVNET CIA LTDA DEL CANTÓN ARCHIDONA PROVINCIA DE NAPO.

Abstract

The study analyzes the work environment at AMMAZONTVNET CIA LTDA, in Archidona, Napo, to identify the factors that affect employee performance and propose improvement strategies to avoid problems such as poor customer service, delays in reports and labor conflicts. Based on the Weisbord model, it evaluates six key dimensions: purpose, structure, relationships, rewards, leadership and support mechanisms. Census surveys were applied to 13 employees and an interview with the general manager, identifying weaknesses in internal communication, labor recognition and sense of belonging. With a quantitative approach, the study used the Likert scale and spreadsheets for statistical analysis. Although the work environment is mostly positive (84.63%), deficiencies were detected in purpose, relationships and rewards, affecting staff motivation and commitment. To address these critical areas, strategies based on work incentives, strengthening leadership and improving communication were proposed. Among the measures are growth opportunities, salary improvements and active participation under the motto "Your voice counts." The study provides tools for human talent management and a model that can be replicated in other companies.