IMPLEMENTACIÓN DE LAS REDES SOCIALES COMO MEDIO DE COMERCIALIZACIÓN Y PUBLICIDAD DE LOS ACCESORIOS TECNOLÓGICOS QUE OFERTA EL NEGOCIO SOFTCELL & PC EN LA CIUDAD DE ARCHIDONA.

Abstract

This study focuses on the implementation of social media as a tool for marketing and advertising in Softcell & PC, a business located in the city of Archidona. The identified issue lies in the lack of a solid digital presence, limiting the business's reach and growth. The main objectives were to analyze the current state of the business, identify the most suitable social media platforms for promoting its products, and develop a digital account manual for effective platform management. Through surveys and interviews, it was determined that Facebook, Instagram, and TikTok are the most widely used platforms by the target audience, primarily young and young adult users aged 15-35. Additionally, 78% of respondents indicated a high likelihood of purchasing products after seeing promotions on social media. The study concludes that implementing official profiles and a consistent, engaging content strategy could significantly boost the business's visibility and sales. Furthermore, the developed manual provides clear guidelines for managing these platforms, maximizing their impact on the local market.