Estrategias de comercialización para el incremento de venta del emprendimiento " Artesanias Kichwa Suyu Kawsay " de la ciudad de Tena.

Abstract

The increase in sales of the “Artesanías Kichwa Suyu Kawsay” enterprise in the city of Tena requires the implementation of effective marketing strategies. First of all, it is essential to strengthen the brand identity and digital presence through social networks, online advertising and the creation of a virtual store. Secondly, it is recommended to establish strategic alliances with hotels, tour operators and souvenir shops to expand sales channels and reach more customers. Finally, adding value to the customer experience through experiential workshops, personalized packaging and special promotions will help increase public interest and loyalty. With these strategies, the enterprise will be able to improve its positioning in the market and achieve sustainable growth. This can be achieved by organizing experiential workshops where tourists can learn about craft making and participate in their creation process. In addition, the implementation of ecological and personalized packaging, along with discount strategies and promotions in high tourism seasons, will encourage purchase and customer loyalty. With these strategies, “Artesanías Kichwa Suyu Kawsay” will be able to strengthen its presence in the market, improve its profitability and ensure sustainable growth over time.