Estudio de factibilidad para la producción y comercialización de cerveza artesanal con esencia de café, cantón Archidona.

Abstract

This study examines the feasibility of producing and selling coffee-infused craft beer in the Archidona canton. The results of the research indicate a strong reception of the product in the local market, with 98% of the survey participants showing a willingness to try it and 87% expressing interest in purchasing it. A feasible business model was developed, requiring an initial investment of $870 in equipment and annual operating costs of $11,040. An 8% annual growth in sales was anticipated, along with a 5% annual increase in raw material costs. The research included market studies, financial analysis, and compliance with relevant legal regulations. In conclusion, the project proves to be economically sustainable, generates a beneficial social impact, and presents an innovative option for the artisanal beverage market. It is suggested to strengthen the marketing strategy, optimize costs and consider the expansion of the product line.