Diagnóstico y propuesta de mejorar organizacional para el negocio de ventas al por menor " Yoyos variedades " en la parroquia Cotundo : un enfoque estratégico de administración.

Abstract

Business units today seek to break paradigms that benefit organizational improvement, in this sense a diagnosis and proposal is raised to improve the organizational processes of the company 'YOYOS VARIEDADES', in the first instance the subject is analyzed where the need, current status and importance of theoretically investigating the improvement of internal administrative processes of organizations at a global and national level is established, later the variables implicit in the research are argued theoretically, thus generating a theoretical basis for the proposed study, on the other hand the study methodology is established, which is supported by a mixed approach using survey and interview tools for situational diagnosis, thus determining the lack of knowledge in administrative processes and lack of strategic planning for business development, thus causing 47% of the population to consider improvements in the customer service process, under this context administrative strategies are established based on different perspectives, which will help the company to improve internal processes by establishing responsibilities and policies for managing administrative procedures, finally a Canva strategic model is structured where key aspects are established that will direct the company to meet strategic goals and objectives.