Factibilidad para la creación de un emprendimiento de bálsamo natural en la industria cosmética, en la ciudad de Tena.

Abstract

This study assesses the feasibility of creating a natural balm venture in the cosmetics industry in the city of Tena.The research is based on the growing consumer interest in natural and sustainable cosmetic products, as well as the availability of local raw materials that allow for the development of a product with a regional identity.From a technical perspective, the balm is made with natural ingredients such as beetroot, essential oils, and beeswax, guaranteeing hydrating and regenerating benefits. It is considered sales in local markets, pharmacies, organic stores, and digital platforms.The venture is said to be concluded both economically and commercially, with digital marketing recommendations. Partnerships with local distributors and organic certifications are required to strengthen consumer confidence and position itself in the natural cosmetics market.