ANÁLISIS DE ATENCIÓN Y SATISFACIÓN DEL CLIENTE MEDIANTE LA APLICACIÓN DE ESTUDIO DE MERCADO DE LA EMPRESA PRODUALLPAKURI EN EL CANTÓN ARCHIDONA, PROVINCIA DE NAPO.

Abstract

Customer attention and satisfaction analysis is presented as a strategic tool for Produallpakuri S.A. Through the implementation of a market study, the goal is not only to measure customer perception but also to identify areas of opportunity and desing innovate strategies that will allow the company to maintain its competitive edge locally, nationally, and eventually expand into the international market. The company is in a privileged position by offering products based on medicinal plants native to the Ecuadorian Amazon, which adds unique value to its offerings. In this context, the analysis focuses on evaluating the quality of customer service, product promotion, and consumer satisfaction. The ultimate goal is to developed a technical report that summarizes the findings and proposes concrete actions to optimize customer relations and strengthen Produallpakuri market position.